Interesting, I'm not saying you are wrong, but I believe Sunfly did label swaps (for instance the $25 label on the $20 yellow chip as mentioned) for no additional cost and it came applied during the OWPS buy. Unless Sal or Gene did the relabel work? Maybe @ABC Gifts and Awards can shed light.
You are correct, we could have Sun-Fly apply the labels, however based on responses we have 101 different combinations of chips and labels. To accommodate everybody I was thinking this would be easier to manage. It is hard enough to ship without having to look at every chip to determine who it belongs to. If we have labels applied, we could have 20 versions of the same chip. With this option, the shipper will only have to worry about two versions of each ship Standard labels and unlabeled. They then just have to count out the correct number of labels and ship.
We could limit options, but I personally don't think applying labels is that big of a deal. Obviously a bigger deal if your buying 10,000 chips and they are not standard. If your placing a 10,000 chip order, we can probably have those applied for you.