I would be far far more likely to buy that as a set. Truth is, if the price were more in my range that set would be here in my house waiting to get into play because I have been watching it (and posted one of the auctions here too). See pricing note below.
Selling one chip at a time may someday earn more money but it is slow, slow, slow. Ceramic chips from an unknown California poker room closed almost 30 years just don't have a fan base.
Racks / stacks / barrels are even worse. I can't think of many {any} buyers for that.
So I call it set > singles >>> racks/stacks/barrels.
My take on the value.
Negatives: Unknown California card room (and there are a lot of such rooms). Ceramic chips. Small bank. The $3s and $10s are of little value, it isn't likely they go into play. Getting more chips for the set is going to be hard.
Positives: Close to a one-of-a-kind set.
Other sales: To my shock I found one. 390 $1s and $5s for $99 on june 11th. If I had seen them, the would be here in the poker room. 25 cents per chip, all of which are playable. The larger set is 55 cents per chip and a third of the set is not playable. So I think the problem is not how the chips are broken down but the price.
http://www.ebay.com/itm/Lot-Of-390-5-1-Poker-CHIPs-FROM-THE-REGENCY-CASINO-BELL-CA-15gram-/221664573653?pt=LH_DefaultDomain_0&hash=item339c3cf8d5&nma=true&si=FZkZVm26MIAPVMV9qrs5WL40oVA%3D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557
DrStrange