Doyle Brunson, Clint Eastwood, Robert Redford (who had the misfortune of playing with dice chips in the Havana film), or Kim Kardashian?
How big is the chip home market? (1 Viewer)
- Thread starter stafil
- Start date
WedgeRock
Royal Flush
That does not surprise me. Very few Paulson fantasy sets move me enough to purchase. For the most part, they were uninspired, IMO.
That said, two options for your 700 chip tournament set or cash set:
A) completely custom Paulsons at $2.50 per chip, but you can NEVER sell them, or
B) Nexgens. Standard colors, recess for a custom label (at an additional cost) at 25¢ per chip. Feel free to sell if you can find a buyer.
Pick.
For those that choose to avoid dice chips, the vast majority are going for option B. As was said, even some members here are going for B. Faux clay nation anyone?
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How about WTHC? Le Noir?
WedgeRock
Royal Flush
Those are on the high end of the Paulson scale... Nice chips, for sure.
Apache gets it. They made a beautiful inlay for the Gemaco Elites and turned a dud into a really nice chip. Paulson really needed a guy like @p5woody. It's not just the inlay, it's the same fucking color scheme over and over.
When casinos are given all the options, they make some killer chips. We could do that if all options were available. Just look at the boat chips or @H|Q's pooping parrot..
Moxie Mike
Full House
From a marketing standpoint, a pro endorsement would be a pretty good tactic for a mass produced premium product if the goal is to jumpstart awareness and credibility in the marketplace. Under Armour used this tactic to perfection to become a major player in the sports apparel game in a relatively short period of time. There are many other examples as well.
The problem is cost and size of the market. A marketing campaign like that would cost more to execute than a manufacturer would earn in annual gross sales.
The difference between under armor and premium chips is that UA is performance enhancing. Athletes that want an edge, will want anything that increase productivity. Pro endorsement promotes awareness. Poker chips... well they are just pretty. I doubt pro poker players have that kind of influential power to make premium chips cool. It has to be some kind of status or social movement. I’m not aware of which celebrities are hot, but say Taylor Swift? Or maybe Warren Buffet,(never happen) Carl Icahn, Elon Musk simultaneously made it a status symbol - aspiring entrepreneurs and people in finance would want to emulate.
Moot point, I know.
Moot point, I know.
Moxie Mike
Full House
Now the conversation has delved into marketing, I have something to contribute
I don't know if Under Armour's products are any better than Nike's or Adidas... but they bulled their way into a crowded marketplace with multiple established players. That's the only point I was trying to make with that example.
Celebrity endorsements = credibility. There are millions of examples... from actresses promoting skin products to Jon Gruden selling Coronas. But one that comes to mind relevant to this discussion is one for Direct TV, where in one particular commercial Peyton Manning looks right into the camera and says indignantly, "You're not still watching the games in standard def, are you"?
Now imagine a spot where Daniel Negreanu walks into someone's home game, only to see the players riffling ABC composites. The sound irritates him, and as he walks out in disgust he says "You're not still running your game with dice chips, are you?"
Want to add an element of emasculation to it? Substitute Jennifer Tilly for Negreanu.
It's all about positioning.
Never underestimate the power of fanboyism and status. In the world of electric guitars a Gibson Les Paul isn't a proportionally better product than an Epiphone to justify the premium price, but they cost 5-6x as much as their cheaper counterparts. Why? a phenomenon known as 'headstock snobbery'.
Some random rich dude with no ties to the game of poker wouldn't be a good choice as a celebrity endorser, but what about an actor or retired athlete that regularly competes at the WSOP? Or Sully Erna, lead singer for Godsmack?
I don't know if Under Armour's products are any better than Nike's or Adidas... but they bulled their way into a crowded marketplace with multiple established players. That's the only point I was trying to make with that example.
Celebrity endorsements = credibility. There are millions of examples... from actresses promoting skin products to Jon Gruden selling Coronas. But one that comes to mind relevant to this discussion is one for Direct TV, where in one particular commercial Peyton Manning looks right into the camera and says indignantly, "You're not still watching the games in standard def, are you"?
Now imagine a spot where Daniel Negreanu walks into someone's home game, only to see the players riffling ABC composites. The sound irritates him, and as he walks out in disgust he says "You're not still running your game with dice chips, are you?"
Want to add an element of emasculation to it? Substitute Jennifer Tilly for Negreanu.
It's all about positioning.
Never underestimate the power of fanboyism and status. In the world of electric guitars a Gibson Les Paul isn't a proportionally better product than an Epiphone to justify the premium price, but they cost 5-6x as much as their cheaper counterparts. Why? a phenomenon known as 'headstock snobbery'.
Some random rich dude with no ties to the game of poker wouldn't be a good choice as a celebrity endorser, but what about an actor or retired athlete that regularly competes at the WSOP? Or Sully Erna, lead singer for Godsmack?
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undercover something.
I definitely respect your points. We would never really know because I don’t think there will ever be a company that would risk so much for such an uncertain return.Now the conversation has delved into marketing, I have something to contribute
I don't know if Under Armour's products are any better than Nike's or Adidas... but they bulled their way into a crowded marketplace with multiple established players. That's the only point I was trying to make with that example.
Celebrity endorsements = credibility. There are millions of examples... from actresses promoting skin products to Jon Gruden selling Coronas. But one that comes to mind relevant to this discussion is one for Direct TV, where in one particular commercial Peyton Manning looks right into the camera and says indignantly, "You're not still watching the games in standard def, are you"?
Now imagine a spot where Daniel Negreanu walks into someone's home game, only to see the players riffling ABC composites. The sound irritates him, and as he walks out in disgust he says "You're not still running your game with dice chips, are you?"
Want to add an element of emasculation to it? Substitute Jennifer Tilly for Negreanu.
It's all about positioning.
Never underestimate the power of fanboyism and status. In the world of elecxtric guitars a Gibson Les Paul isn't a proportionally better product than an Epiphone to justify the premium price, but they cost 5-6x as much as their cheaper counterparts. Why? a phenomenon known as 'headstock snobbery'.
Some random rich dude with no ties to the game of poker wouldn't be a good choice as a celebrity endorser, but what about an actor or retired athlete that regularly competes at the WSOP? Or Sully Erna, lead singer for Godsmack?
All I know is people, including poker players, think I’m crazy for spending premium poker chip prices.
That, or something in a movie or TV show which highlights the difference, and makes it a “thing.”
Like Brian Koppelman doing another poker scene in the next season of Billions, where one player mocks the host’s dice chips and says “If you’re so rich, how come you don’t have Paulsons?” [or TRKs/CPCs/something on the high end]
viet rounder
Two Pair
I doubt the home market is very big at all. In any hobby the top-of-the-line equipment are usually only sought out by a very smart percentage (bowling, billiards, photography, etc). High end (expensive) poker chips are nothing more than a luxury item because they don't effect the performance of the game one bit. For this reason the average joy outside of PCF doesn't even know what is considered a quality chip and would not spend more than a dollar each. When I told people how much my custom set cost and how much the price has risen over the years they just think we are nuts.
I can’t seem to justify us as being in the smart percentage
Pocketful of Aces
Pair
Alot of the time people are more intimidated than impressed by the chips, which is absolutely unfortunate.
I predict that the entire home chip market is equal to @Changster 's bank account x3. Maybe x4.
detroitdad
Royal Flush
i disagree with this. Shitty chips can make a game less efficient.
saleen121212
Full House
Sounds pretty massive
Interesting discussion. I have a few friends who I play poker with regularly who will happily lose several hundred a night yet still play with dice chips. One even pulled out a bottle of Balvenie 21 at his house which cost way more than his chips. This is why, irrespective of who hosts, I always bring the chips.
I don’t think there are any business that survive based on home sales alone. We may be part of their business but the majority comes from card rooms and promotional items.
Thinking about it, for Paulson to have a dedicated home sales person would probably cost them 300k per year. So that’s 300k profit they need just to break even. That’s a lot of chips.
I don’t think there are any business that survive based on home sales alone. We may be part of their business but the majority comes from card rooms and promotional items.
Thinking about it, for Paulson to have a dedicated home sales person would probably cost them 300k per year. So that’s 300k profit they need just to break even. That’s a lot of chips.
colter ripton
Full House
300k a year for one guy? Sounds like a pretty good gig.
All paulson would need to do is get one dedicated distributer. Say Apache poker chips for example. Only sell to them and let them order whatever quantities of any of the home line chips.
If something like that could happen and the prices were sub 1.50 a chip I bet they would sell a million chips in the first year. It would slow down after that, but i bet they could maintain 300 to 500k chips a year.
That's a pretty significant revenue stream any way you look at it, and they wouldnt even have to hire anyone new. Just take and fill the orders.
saleen121212
Full House
I'll do it for 100k.
saleen121212
Full House
It depends highly on what the chips look like. If they are thc with good colors and spots I agree with these prices. Anything less would change sales drastically.
colter ripton
Full House
They could pay me in chips
colter ripton
Full House
I'm saying just any of the home chips. Cdis, scandia, capitol city, horseshoes, cdm, flv, Vlv etc etc.
If they would open up all those home line chips and especially if people had the option to mix and match they would sell a ton of them.
300k = total cost including salary, taxes, healthcare, 401k, office space, and other overheads etc. In my firm we use 3x salary as estimate for total cost (on average it’s more like 2.7x but who’s counting).
I think we would need another huge Hold'em boom to validate another major player into the home market, or a expansion... Because right now, the games I know are begging for players.... And a good home market is going to be driven by games and usage then us. Then a good part of those people won't give a crap if they used old coasters instead of chips.
So, could it be worth it. Sure. But right now the market is flooded and still commanding some really high prices.
So, could it be worth it. Sure. But right now the market is flooded and still commanding some really high prices.
^ this guy hires
saleen121212
Full House
Oh ya for sure. It makes no sense why they stopped selling those chips. People already have them and they can't make those colors again. Might as well keep selling them.
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