The label is really coming along. I think what is suffers from is that every element is battling for your attention equally. What I mean by that is much of the text is the same size, and the art is almost an equal to the text as far as prominence.
I recommend picking one thing and making that your “A” design element…maybe it’s the name of the place, the art, or the denom. An "A" design element is clearly more prominent than anything else in the image.
For the “B” element, it should be something obvious that it is a less attention-getting element. Follow that with your “C” items.
For example, The Bellagio used the denom as their A element and the name as their B, location as C:
Caesar's used the art as A and the name (or denom) as B:
And the Jack chips used the casino name as A, with denom B and everything else C:
But in all these examples, there's one item that's clearly the "A" element, and commands your attention before the others. Most often, it's making something larger, but it could be the use of space, or colors, shapes, etc.
It could also be that you're trying to put too many things in that space. You have the skyline, the "casino" name, the card room text, the date founded, the location, the denom
and the denom spelled out. You may benefit from just making it simpler...reduce the amount of elements to 3 or 4, or make some of them much less prominent.