Pokerchiplounge.com is notorious for renaming and offering chips found readily available elsewhere, accompanied with much higher prices and marketing hyperbole, sometimes even blatant lies.
Their "clayramics" line is just one example of many on their web site.
Those chips are merely the Polyclay/Apollon Vintage line of 100% ceramic chips, which are produced by Sun-Fly with mold imprints added when casting the ceramic blanks (a concentric inner circle outline with either diamonds or faux-cards around the outer face circumference). The chips are then dye-sub printed (full-face and rolling edge), with edge art alignment available if desired (same as any other ceramic chip, no breaking news there).
The chips do not have a recessed center, and cannot take a label without creating spinners (unlike Sun-Fly's Polyinno/Apollon Hybrid line of ceramics, which has a recessed center area molded into the blank chip).
Anything you can get on that web site can be found elsewhere, for less money, and usually with better quality workmanship and quicker service.