While this isn't really a chipping update, we finally launched the venture I've been working on for almost 3 years, and I thought it would be fun to share some details.
Towards the end of 2019, when it looked to my partners and I like our current venture (a low-cost high-tech challenger in the at-home teeth aligner space) would be acquired, we started thinking about our next opportunity. We wanted something that fit a specific business/economic model -- an initial purchase of under $100 that could then be upsold to a ~$2000-3000 primary purchase, supported by 100% consumer financing. We had discovered this 1-2 punch was highly effective -- we used hyper-targeted digital marketing to acquire the customer on the first purchase, and then used call-center-assisted advisory sales to close the primary purchase.
We looked at multiple categories, and settled on the multi billion dollar health / wellness / fitness space.
This gave birth to Alter, the world’s first at-home fitness system that’s powered by your genetic predispositions and biometrics, which is now open in beta. I’ve had the privilege of quietly building Alter with a small, incredibly talented team over the last 30 months, and we’re pretty darned proud to unveil what we’ve been working on.
We believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all. Alter combines your DNA and biometrics with an AI-powered coaching system to deliver you the most hyper-personalized fitness plan and system in the world. Our mission is to empower everyone with transformative tools and technologies that enhance their well-being—at a price point they can afford.
Alter’s reasons for being are simple:
-Fitness is blind. Your devices don't know you, and can't predict what your body needs. Personalization is the future of health, fitness, and wellness.
-People are frustrated because they're told to work hard at all costs. A fitness culture says you need to work hard to get results, that the harder you work the better off you will be.
-Fancy Lingo. A lot of big words in the trendy new data-driven fitness and health world that people don’t really understand, haven’t see the benefits of yet, and recognize as marketing language meant to persuade them.
Here's a short video that summarizes the platform. We're still in beta, but are open for business. By the way, if you're interested in trying it out, PM me, and I'll send you an F&F code for 80% off the DNA test.
P.S. - This is the napkin I sketched the initial idea down on in late 2019.
Towards the end of 2019, when it looked to my partners and I like our current venture (a low-cost high-tech challenger in the at-home teeth aligner space) would be acquired, we started thinking about our next opportunity. We wanted something that fit a specific business/economic model -- an initial purchase of under $100 that could then be upsold to a ~$2000-3000 primary purchase, supported by 100% consumer financing. We had discovered this 1-2 punch was highly effective -- we used hyper-targeted digital marketing to acquire the customer on the first purchase, and then used call-center-assisted advisory sales to close the primary purchase.
We looked at multiple categories, and settled on the multi billion dollar health / wellness / fitness space.
This gave birth to Alter, the world’s first at-home fitness system that’s powered by your genetic predispositions and biometrics, which is now open in beta. I’ve had the privilege of quietly building Alter with a small, incredibly talented team over the last 30 months, and we’re pretty darned proud to unveil what we’ve been working on.
We believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all. Alter combines your DNA and biometrics with an AI-powered coaching system to deliver you the most hyper-personalized fitness plan and system in the world. Our mission is to empower everyone with transformative tools and technologies that enhance their well-being—at a price point they can afford.
Alter’s reasons for being are simple:
-Fitness is blind. Your devices don't know you, and can't predict what your body needs. Personalization is the future of health, fitness, and wellness.
-People are frustrated because they're told to work hard at all costs. A fitness culture says you need to work hard to get results, that the harder you work the better off you will be.
-Fancy Lingo. A lot of big words in the trendy new data-driven fitness and health world that people don’t really understand, haven’t see the benefits of yet, and recognize as marketing language meant to persuade them.
Here's a short video that summarizes the platform. We're still in beta, but are open for business. By the way, if you're interested in trying it out, PM me, and I'll send you an F&F code for 80% off the DNA test.
P.S. - This is the napkin I sketched the initial idea down on in late 2019.
100% will eventually get it.
