Any Youtube Gurus out there? Feel like shorts killing my longform content (4 Viewers)

[Anthony Martino]

I haven't posted shorts in quite awhile, and was generally a long-form creator, putting out a full video each week.

A recent rebrand of my channel saw some great growth as far as CTR and engagement on my longform content.

Yesterday I uploaded a longform video. Typically it will grow in views a decent amount over the span of the first three days it's been uploaded.

Generally my videos get 1500-2500 views overall (have 3300 subs)

Yesterdays video took off more than usual on its first day, with 1800 views in the first 24 hours and a CTR of 12%, plus 38 comments and 111 likes.

This morning, 24 hours after my longform video was launched, I had a scheduled short, the first one I've done in a long time.

The short is doing well overall for itself, almost 700 views in the first 7 hours, 3 new subs, 65% viewed rating.

I was expecting my longform video to continue the trend my longform content does, which is to grow in views over the span of 3 days.

However, that hasn't happened. Instead, it's only gotten an additional 200 views today compared to the 1800 yesterday, and 1 new subscriber.

Since my longform content historically gets solid growth in views over the span of 3 days time, the only outlier I can attest to the sudden drop is my decision to release a short the next day. FWIW my channels CTR over its lifetime is 7.5%

Anyone else experience this?

 

[Okku]

I’ll have to post here later when I get home and have more time…

 

[Anthony Martino]

I’ll have to post here later when I get home and have more time…

Hooouuusseeekeeeping.......fluff u pillow?

 

[upNdown]

I’ll have to post here later when I get home and have more time…

It’s too bad about okku. Has search and rescue been called?

 

[Okku]

Hooouuusseeekeeeping.......fluff u pillow?

Got busy doing work last night... Anyways, I never noticed a dramatic difference from uploading short form vs long form.

Here's my analytics from the beginning of the year to beginning of March which is where my last long form video was really uploaded.

Most of the time the shorts either hit the algorithim or they don't. My audience is probably different than yours. Most of my long form video watchers are the same people. I was putting some money into ads to push it to new viewers which ended up watching different videos too, but most of them only watched the video they were recommended and then moved on. Some subbed, some didn't. At least they saw my channel that's all I was worried about.

 

[Okku]

View attachment 1532103

Got busy doing work last night... Anyways, I never noticed a dramatic difference from uploading short form vs long form.

Here's my analytics from the beginning of the year to beginning of March which is where my last long form video was really uploaded.

Most of the time the shorts either hit the algorithim or they don't. My audience is probably different than yours. Most of my long form video watchers are the same people. I was putting some money into ads to push it to new viewers which ended up watching different videos too, but most of them only watched the video they were recommended and then moved on. Some subbed, some didn't. At least they saw my channel that's all I was worried about.

I should mention this too... When I uploaded a long form video, I would have 3-4 shorts from that single video.

I'd upload 2 of the same day as the long form and then the other 2 the next day, then another long form video the next day and so on.

 

[Anthony Martino]

The short form viewers are vastly different than long-form ones, I was only trying shorts to get some sub count boost. But it appears it's affecting my long-form viewership because Youtube then decides to push my short in place of my longform, because they want to compete with TikTok and Instagram.

I've read online that some folks recommend doing a separate channel for your shorts vs your long form content. I found this too which was troubling:

https://www.tftc.io/youtube-shorts-killing-longform-channels-views/

For the time being I've deleted the additional scheduled shorts I had planned, as they don't really build an audience that follows me and my journey like the long-form content. At least on Youtube. And I'll stick to Instagram/Facebook for uploading my shorts.

 

[LeLe]

Maybe Mariano can secretly dm you his YT trick, from my understanding he is a PCF member here but under a different handler

 

[buffalojim]

Shorts suck, I block them. They're for people who have no attention span, like my girlfriend and her endless scrolling of tic toc. Squirrel

 

[upNdown]

Shorts suck, I block them. They're for people who have no attention span, like my girlfriend and her endless scrolling of tic toc. Squirrel

I get trapped in that sometimes. I don’t have TikTok but Facebook and YouTube both have shorts. They’re literally like a drug and you just gotta say no.

 

[Anthony Martino]

I know back when WolfGang released his longform video on hitting 1 million subscribers, after the first 5 days he only had 17K views I think. So the audiences are VERY different between the formats.

From what I've read, youtube pushes your videos to your subscribers first, and then based on their response, it then pushes to a 2nd group of viewers, if it does well there it goes to a broader 3rd group and so forth.

The problem is, if you've picked up a bunch of subscribers via shorts who are just looking for a quick dopamine hit and not invested in following you and your journey, then when youtube pushes your longform out, it doesn't perform as well with the viewers who subscribed to your channel. This makes youtube think your content isn't as worthy, and thus curtails its growth, from what I've ready anyway.

I've even wondered if I should just start a new channel which hasn't been infected by my previously posting shorts. I know I see lots of new poker vloggers showing up and they're getting 8-12K views out of the gate because Youtube gives new channels an early boost, and my decision awhile back and recently to post shorts may have impacted my channel negatively and kept me in this rut where my views kinda cap out between 2-3K on longform because of it.

 

[buffalojim]

I get trapped in that sometimes. I don’t have TikTok but Facebook and YouTube both have shorts. They’re literally like a drug and you just gotta say no.

Drugs er bad, mkay But seriously, they're a scourge and make people dumber, IMO. I digress.

 

[upNdown]

Drugs er bad, mkay But seriously, they're a scourge and make people dumber, IMO. I digress.

 

[buffalojim]

Lol, and I meant shorts are a scourge, drugs are a necessity.

 

[chippitydoodah]

I've always told you I like the pace of your videos best. You're in a hand then out then on to the next. They're not long drawn out videos. I've unfortunately gotten used to the 30 second shorts to the point where I no longer can bear to watch Brad Owen any further than 1 or 2 hands.

 

[LeLe]

I know back when WolfGang released his longform video on hitting 1 million subscribers, after the first 5 days he only had 17K views I think

I still don’t understand how he got 1 million sub we don’t even have such a big poker content watcher TBH, his video is also so boring and he think being rude is fun.

Does anyone actually honestly believe his videos is better and reach 1 million sub before so many other better Poker content creators without cheating?

My friend and I think he buy some sort of bot subscription from China/russia and also kinda explain the low view on his 1 million video too

His video average view is very low compared to his subscribers, like 100-200k view when having 1.6m followers whereas similar time frame content creators like rampage have 100-200k view from 300k followers, Mariano have 100-150k from less than 200k followers whereas oldies like Brad Owen have 400-500k view form 700k followers

 

[buffalojim]

I still don’t understand how he got 1 million sub we don’t even have such a big poker content watcher TBH, his video is also so boring and he think being rude is fun.

Does anyone actually honestly believe his videos is better and reach 1 million sub before so many other better Poker content creators without cheating?

My friend and I think he buy some sort of bot subscription from China/russia and also kinda explain the low view on his 1 million video too

I could totally see this. I don't think there's any other poker content that even comes close to 1 million subscribers. Nothing that I watch anyway.

 

[Anthony Martino]

I still don’t understand how he got 1 million sub we don’t even have such a big poker content watcher TBH, his video is also so boring and he think being rude is fun.

Does anyone actually honestly believe his videos is better and reach 1 million sub before so many other better Poker content creators without cheating?

My friend and I think he buy some sort of bot subscription from China/russia and also kinda explain the low view on his 1 million video too

His video average view is very low compared to his subscribers, like 100-200k view when having 1.6m followers whereas similar time frame content creators like rampage have 100-200k view from 300k followers, Mariano have 100-150k from less than 200k followers whereas oldies like Brad Owen have 400-500k view form 700k followers

I think he's at 1.6 million subscribers now. Yeah, I felt like there was something sus. He had some short that had 155 million views. Even if he somehow got 10 million individuals to watch his short 10 times each on a loop it wouldn't equal that number, and when compared to other content producers established in the space, it's certainly an anomoly.

Looking back, his video shouting out about hitting a million subscribers is from 2023 and it's STILL only has 19K views.

So how much of a following does he truly have? Looks like he found a way to fake it til he made it, and it worked out for him. But despite his subscriber count or his shorts views, I don't believe he has a true following that can match other creators in the space whose numbers are lower. Their followers generally are invested in those creators, while Wolfgang on the surface appears to have found some way to game the system in his favor with shorts, and profit from it.