I would also stress the point that
this book makes - your game needs a proper balance between skill and luck. Meaning don't cater to the sharks, but to the fish. Without fish, your game dies. That's means fuck match the stack. Fuck deep stack buy-ins, etc. Only the sharks benefit from it. The fish needs to have a winning night once every 4th night at least, hopefully one out of three.
Otherwise you're the equivalent of running a bar where no girls come. It be dead.
Edit: Run-it-twice or more might be a bad idea as well. Usually the fish is the dog and doesn't really want to equalize the equity.