They are worth whatever someone is willing to pay. You may not think it, but if 2 or more do, then they set the price. Value is freely determined by those interested, let the market decide the value, this is capitalism. Price controls lead to shortages, this is socialism. You can see this in the first sale, low price and over demand for limited resources. The second sale, limited offering, if you can afford it, or want it bad enough, they are yours. You are only sad because someone paid more than you were willing to pay, not someone scooped them all up because their checkout process was faster than yours.
These are Jim's chips, he can sell them however he wants using whatever method he chooses. Would you want us dictating every sale that happens? Other than basic guidelines, you are free to make offer sales, auction sales, or set price sales. Why should Jim's sales be any different?
SMH,
BiGGyT