Have you actually hit some of the newer GI clubs? It's kinda hard to explain, but there's a lot more going on than just jacking the loft. The clubs still hit, fly and land like you'd expect. Let's say I'm comparing my old 7i to my new one. Even though the loft is much stronger. (5-6 deg, not just a couple) Old 7i, I'm lucky to get 150 yds. Flies high and lands soft. New 7i flies just as high, maybe higher, and angle of descent is actually better. (when I compared on a Trackman at PGA Superstore) And when you get up to the 6 and 5, no comparison. Better in every regard, much easier to hit, and still goes high, long and lands soft. So my 7i has the distance of like a 6.5, but hits like an 8. Win/win.