I feel like this is somewhat misleading, since this is a company that so far removed from the original Chipco. The original chips won't be replicated, and, their new blanks are apparently much different than the original Chipco blanks. They may have the rights to some of the original designs, though I'm not sure how the original business was broken up. I know BR Pro had a lot of the designs and blanks, and, I think some of the original printing equipment.
It feels like, at least to me, that many here are talking along the lines of this being a revival of the glory days of Chipco, and, in reality I think it's likely pretty far from that. The blanks, edging and finish texture that made Chipco's what they were, have seemingly given way to new and different everything.