Actually, it's pretty easy. I made the suggestion below in response to Jim's previous post indicating uncertainty on how to fairly handle sales of low-quantity chips when high demand is present:
This approach is totally unbiased and fair, and Jim can set his profits to whatever level he chooses. He'll still have more interested buyers for the sets than there will be available sets to buy, and a lottery drawing for buyers gives each truly interested party an equal chance to purchase. Bonus is that if the sets are priced appropriately, there's not enough margins in the game to make it appealing to flippers.
I'd rather see the extra profits go directly to Jim up-front for his hard work in bringing the chips to market, rather than later lining the pockets of speculating flippers who happened to get lucky with a fast internet connection. And if Jim wants to offer post-sale discounts or partial refunds to those resulting buyers that he KNOWS aren't flippers, well, that works too.