There are potentially so many games and as a result, so many cards that a cheaper option may allow for a larger set. For example, the custom cut cards that are being done may be a way to get the cost down to near $1 per card and you can have the game name on one side and the directions on the other. I cut down a set of Abby99's cards to the minimum that I could use (excluding low/8 variants and limit) and ended up with 30 games!