Yes, I get it. The lammers in my pic were once made of laminated plastic of different colours. The engraving through the outer layers to reveal the lower layer created an effect like the words were printed into the chip. In the picture, it seems the letters are now simply being printed on, but they're still sold as "lammers".
The lammers in the auction are chips laminated with a (die cut) inlay. But you wouldn't call them "chips" per se, you'd call them lammers. Paranoid chips are similar in manufacture process to the auction lammers, but you would call them "chips"..........unless they were being used for roulette.....Hmmm...?