I like the aesthetics of this design. I don't love it, but it's nice.
Probably 95% of the visual aesthetics that PCF members enjoy are anchored to casino designs, which are hideous. Even the really good designs - made by chipper designers like J5 and Quicksilver - are almost always intended to invoke the idea of casinos and card rooms; it's the same aesthetics, just done better.
There are some exceptions, like Noirs and Starlites and for that matter Starbursts. But they're exceptions, and in the tiny minority.
So I'm glad to see someone launching a project like this: to take advantage of the blank canvas that ceramic chips provide; to create chips for home games that don't look like they came from a casino; to stretch the design space; and to cater to people with this particular style in their palette.
Bear in mind that PCF is itself a tiny market. The average purchaser of poker chips is someone who plays very rarely but wants to have some chips around for when they do. They don't play in casinos and would hate it if they did, but they enjoy imagining that their poker game is like what they imagine casinos to be (i.e. James Bond). They know nothing about chips, and (rightly) don't care about chips very much, but they know what they like when they see it. This is a great product for the average buyer, and a heck of a lot better than the chips that the average buyer would otherwise end up with when they go to Walmart or even Discount Poker Shop to get some chips for the poker party they're planning for next weekend.
Heck, it's a pretty good product for PCF members! Ceramic chips are a well-served commodity product (sub-par brands like Scrolls and Nile Club notwithstanding) and as long as you like the graphic design you're probably going to be satisfied with the chips. A little pricy, but not outrageous - $0.60 per chip, plus $80 for a nice wooden box if you want it.