The Platinum version is around 40K. I dunno man, looks like a pretty slick design, I like it. Then again, my past cars were:
86 Ford Escort
95 Chevy Lumina
2001 Buick Century Limited
2008 Pontiac G6 GT
2010 Toyota Camry
2013 Nissan Altima Coupe
So I haven't had the "luxury" of driving a car in that price class yet.