That's just networking and I have participated in those activities to help friends, and I am a pretty damn honest dude!
Also efforts to Network and order with other chippers is absolutely fine. Each person is getting 2,000 chips max, what they do with those afterwards is their business. You have to work within the rules of the sale, that doesn't always work out for some people's plans... say building a tourney set but have to buy cash denoms to get them. If it was frowned upon to work with others to fill orders I don't think that many orders would be made. Who the hell makes a set that uses $1 chips and $25k chips at the same time? Not very many... unless you are overlapping your cash/tourney set which is not the greatest plan and frowned upon in the community for the most part. Networking to help others reach their goals and dreams? Is that not what this hobby is about?
Making 2 accounts and 2 addresses is wrong and breaking the rules! The rules were set before the sale took place. One and done is my vote! Obviously not banned from the community but back of the line for future sales... BUT!
Next question is, have the penalties for these activities been posted? I don't think so... therefore just like my feelings about the bid retraction on auctions rules. The penalties were not posted at the time, and a few people were "made examples of" and put in time out...personally I think the penalties should be posted, yes do the right thing and you have nothing to worry about! I get it... but finding a loop hole and taking advantage of it without knowing what you are up against if caught seems lax to me... so as much as I hate to say it and would love to say drop the hammer! I would give a slap on the wrist as Jim has, he publicly acknowledged the wrong doing, hats off to him again for showing class and saying "don't do it again!" Did not make a huge deal. And move on about normal business. Justice served IMO