I have no doubt that Gear does fantastic work. The testamonials are scattered throughout these forums.
But there are tons of people ... like me ... who want a cheaper option for a variety of reasons. Maybe they are putting labels on cheaper chips (I know it's hard to believe, but not everyone here has thousands of dollars invested in their chip sets). Maybe they have 2000 chips and don't want to spend $600 on labels. Maybe they are just a big ol' DIYer.
I did a lot of research, and I found onlinelabels.com. They have a Maestro Label Design tool (free) that allows you to upload your artwork and see what it would look like on a chip label. Once you have your designs finalized, you can either have them print your labels for you, or you can print them yourself. Personally, I had all sorts of alignment issues when I printed myself, so I ordered a couple of sample pages prior to placing my larger order. I ordered their white weatherproof polyester labels. So, not paper. From what I have read online, the polyester labels are even better than vinyl for certain uses …
http://arcadvisor.com/faq/polyester-vinyl-labels. When I had onlinelabels print my 1" circle labels, there were no alignment issues to speak of.
In addition onlinelabels recommends spraying their labels with Krylon Preserve It!
https://www.krylon.com/products/preserve-it-digital-photo-paper-protectant. I chose the glossy version (I believe there are matte and satin finishes, as well), and I love it. One spray can allowed for two coats on 64 label sheets. I could probably get a third coat out of the can, but I stopped at two. Total cost was less than $200 for about 4000 commercially printed, weatherproof polyester, coated labels. Here is a pic of the finished product:
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